SEO is a crucial marketing strategy for any business with an online presence. But while there are fundamental best practices to lay down for your website, you are always at the whim of Google. Google's uses over 200 different ranking factors to determine their search results, with some more important than others. On top [...]
If you've ever run Google Ads, chances are you have come across the term PMAX campaign. But what are they, and should you be incorporating one into your SEM strategy? A PMAX campaign (short for Performance Max) is a type of advertising campaign offered by Google Ads that gives advertisers access all of Google’s [...]
This blog post is simply about Simon. Read on and you'll find out why. What is Simon? Simon is an SEO competition developed by Temerity Digital agency owner, Elliot Dean. It's goal is to see which Simon can rank their single given name, Simon, highest in Google by the end of the year. How [...]
The practice of search engine optimisation (SEO) started way back in the late 1990's, but it wasn't until 2006 businesses began discovering the importance of ranking high in search engines, and investigating ways on how to accomplish this. This timing coincided with the launch of Google Analytics, providing data and insights on how your [...]
The rise of social media, coupled with the impact of the COVID-19 pandemic, has dramatically transformed how we shop. Social media, already a powerful tool for marketing and customer engagement, came into its own during lockdowns when people increasingly turned to the internet for their shopping needs. This shift has permanently changed the retail [...]
Simple changes around the office can create a more welcoming and professional environment, greatly enhancing your staff’s happiness, morale and productivity. This not only benefits your employees but can also impress clients, helping to close more business deals. If you’re interested in boosting workplace morale in your office, here are a few tips to [...]
Working from home has become integral to Australia’s office culture, changing how people approach daily tasks and interactions. However, while the flexibility of working from home is appealing, it’s crucial to ensure that productivity doesn’t drop. The key to achieving this outcome is creating a productive and comfortable home office environment. Simple strategies, such [...]
There are many reasons why website owners should consider using a content delivery network in conjunction with their website. They are becoming more popular for business owners and digital agencies alike but are still largely underutilised in the industry. What is a Content Delivery Network? A content delivery network, or CDN, is a group [...]
The name Google is synonymous with online search and for good reason. The tech giant accounts for 90% of all internet searches, essentially deciding which web pages get the most views, due to their prominence in the search results. These "decisions" are based on the Google Search Algorithm, a complex system that looks at [...]
Since 2015, Google has been putting more emphasis on mobile devices when it comes to their search results. Back then, they updated their algorithm to favour ‘mobile-friendly’ websites. And now, the search giant has fully transitioned to mobile-first indexing. What is mobile-first indexing? Mobile-first indexing is where Google prioritises mobile versions of a web [...]
