The practice of search engine optimisation (SEO) started way back in the late 1990's, but it wasn't until 2006 businesses began discovering the importance of ranking high in search engines, and investigating ways on how to accomplish this. This timing coincided with the launch of Google Analytics, providing data and insights on how your [...]
The rise of social media, coupled with the impact of the COVID-19 pandemic, has dramatically transformed how we shop. Social media, already a powerful tool for marketing and customer engagement, came into its own during lockdowns when people increasingly turned to the internet for their shopping needs. This shift has permanently changed the retail [...]
Simple changes around the office can create a more welcoming and professional environment, greatly enhancing your staff’s happiness, morale and productivity. This not only benefits your employees but can also impress clients, helping to close more business deals. If you’re interested in boosting workplace morale in your office, here are a few tips to [...]
Working from home has become integral to Australia’s office culture, changing how people approach daily tasks and interactions. However, while the flexibility of working from home is appealing, it’s crucial to ensure that productivity doesn’t drop. The key to achieving this outcome is creating a productive and comfortable home office environment. Simple strategies, such [...]
There are many reasons why website owners should consider using a content delivery network in conjunction with their website. They are becoming more popular for business owners and digital agencies alike but are still largely underutilised in the industry. What is a Content Delivery Network? A content delivery network, or CDN, is a group [...]
The name Google is synonymous with online search and for good reason. The tech giant accounts for 90% of all internet searches, essentially deciding which web pages get the most views, due to their prominence in the search results. These "decisions" are based on the Google Search Algorithm, a complex system that looks at [...]
Since 2015, Google has been putting more emphasis on mobile devices when it comes to their search results. Back then, they updated their algorithm to favour ‘mobile-friendly’ websites. And now, the search giant has fully transitioned to mobile-first indexing. What is mobile-first indexing? Mobile-first indexing is where Google prioritises mobile versions of a web [...]
So, you’re investing in digital marketing strategies and driving lots of visitors to your website. Great work! If the agency you’ve hired is doing their job well, these leads will be highly targeted prospects who are looking for the products or services you offer. But unless you have a quality sales process in place, [...]
Using AI to write blog posts for your website can be a useful strategy, but whether or not it's recommended depends on several factors. Here are some considerations to help you decide: 1. Efficiency: AI can significantly speed up the content creation process. If you have a high volume of content to produce or [...]
Google Ads are a powerful way to drive instant traffic to your website. But unlike SEO, you're paying for every single click, which means if your Ads campaign isn't optimal, it can become very costly very quick. Here are 10 common Google Ads mistakes, along with tips on how to avoid them and get [...]
