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16 05, 2024

Benefits of using a content delivery network

By |2024-05-16T22:51:54+00:00May 16th, 2024|Security, Web Design|Comments Off on Benefits of using a content delivery network

There are many reasons why website owners should consider using a content delivery network in conjunction with their website. They are becoming more popular for business owners and digital agencies alike but are still largely underutilised in the industry. What is a Content Delivery Network? A content delivery network, or CDN, is a group [...]

18 02, 2024

What is a Google Algorithm update

By |2024-02-18T23:08:41+00:00February 18th, 2024|SEO|Comments Off on What is a Google Algorithm update

The name Google is synonymous with online search and for good reason. The tech giant accounts for 90% of all internet searches, essentially deciding which web pages get the most views, due to their prominence in the search results. These "decisions" are based on the Google Search Algorithm, a complex system that looks at [...]

6 11, 2023

Google’s Mobile-First Indexing Now in Full Swing

By |2023-11-06T03:37:30+00:00November 6th, 2023|SEO, Web Design|Comments Off on Google’s Mobile-First Indexing Now in Full Swing

Since 2015, Google has been putting more emphasis on mobile devices when it comes to their search results. Back then, they updated their algorithm to favour ‘mobile-friendly’ websites. And now, the search giant has fully transitioned to mobile-first indexing. What is mobile-first indexing? Mobile-first indexing is where Google prioritises mobile versions of a web [...]

10 10, 2023

How to Convert More Leads from your Website

By |2023-10-11T00:47:46+00:00October 10th, 2023|Brand Awareness, SEO, Web Design|Comments Off on How to Convert More Leads from your Website

So, you’re investing in digital marketing strategies and driving lots of visitors to your website. Great work! If the agency you’ve hired is doing their job well, these leads will be highly targeted prospects who are looking for the products or services you offer. But unless you have a quality sales process in place, [...]

21 09, 2023

Should I use AI to help write blog posts for my website?

By |2023-09-21T04:31:50+00:00September 21st, 2023|Brand Awareness, SEO|Comments Off on Should I use AI to help write blog posts for my website?

Using AI to write blog posts for your website can be a useful strategy, but whether or not it's recommended depends on several factors. Here are some considerations to help you decide: 1. Efficiency: AI can significantly speed up the content creation process. If you have a high volume of content to produce or [...]

8 09, 2023

10 Common Google Ads Mistakes (and how to avoid them)

By |2023-09-13T05:45:17+00:00September 8th, 2023|Brand Awareness, SEM|Comments Off on 10 Common Google Ads Mistakes (and how to avoid them)

Google Ads are a powerful way to drive instant traffic to your website. But unlike SEO, you're paying for every single click, which means if your Ads campaign isn't optimal, it can become very costly very quick. Here are 10 common Google Ads mistakes, along with tips on how to avoid them and get [...]

9 08, 2023

How to Connect your Facebook and Instagram Accounts

By |2023-08-09T06:21:22+00:00August 9th, 2023|Social|Comments Off on How to Connect your Facebook and Instagram Accounts

Connecting your Facebook and Instagram accounts via Meta Business Suite has a lot of benefits. It allows you to: Carry out more strategic advertising campaigns. Save time and resources when publishing. Integrate third-party applications more easily. Manage Instagram DMs from the inbox of your Facebook page. And more. Here are some quick and easy [...]

18 07, 2023

The different types of strategic link building

By |2023-07-18T01:10:46+00:00July 18th, 2023|SEO|Comments Off on The different types of strategic link building

Search Engine Optimisation (SEO) is one of the best ways to drive targeted traffic to your website and generate more sales. There are 2 main elements of SEO - On Page Optimisation (which tells Google what your website is about) and Off Page Optimisation (which tells Google how important your website is). Off Page [...]

15 02, 2023

How to read your Google Ads report

By |2023-12-13T05:29:26+00:00February 15th, 2023|Brand Awareness, SEM|Comments Off on How to read your Google Ads report

Investing in Google Ads is a smart move as it allows you to send targeted traffic to your website instantly. If you're spending more than $500/month on clicks (which most brands should in order to gain some traction) then it's also highly worthwhile investing in Google Ads Management. Simply setting it up yourself and [...]

1 12, 2022

Give your Shopping cart a holiday

By |2022-12-01T23:30:04+00:00December 1st, 2022|Brand Awareness, Web Design|Comments Off on Give your Shopping cart a holiday

With Christmas around the corner, many of us are looking forward to a nice break away from work to rest and reset. Unfortunately, not all industries get the time off, with many small business owners look to head into their peak season. With the warm summer weather families will likely be heading to the [...]

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