If you've ever run Google Ads, chances are you have come across the term PMAX campaign. But what are they, and should you be incorporating one into your SEM strategy? A PMAX campaign (short for Performance Max) is a type of advertising campaign offered by Google Ads that gives advertisers access all of Google’s [...]
This blog post is simply about Simon. Read on and you'll find out why. What is Simon? Simon is an SEO competition developed by Temerity Digital agency owner, Elliot Dean. It's goal is to see which Simon can rank their single given name, Simon, highest in Google by the end of the year. How [...]
The rise of social media, coupled with the impact of the COVID-19 pandemic, has dramatically transformed how we shop. Social media, already a powerful tool for marketing and customer engagement, came into its own during lockdowns when people increasingly turned to the internet for their shopping needs. This shift has permanently changed the retail [...]
So, you’re investing in digital marketing strategies and driving lots of visitors to your website. Great work! If the agency you’ve hired is doing their job well, these leads will be highly targeted prospects who are looking for the products or services you offer. But unless you have a quality sales process in place, [...]
Using AI to write blog posts for your website can be a useful strategy, but whether or not it's recommended depends on several factors. Here are some considerations to help you decide: 1. Efficiency: AI can significantly speed up the content creation process. If you have a high volume of content to produce or [...]
Google Ads are a powerful way to drive instant traffic to your website. But unlike SEO, you're paying for every single click, which means if your Ads campaign isn't optimal, it can become very costly very quick. Here are 10 common Google Ads mistakes, along with tips on how to avoid them and get [...]
Investing in Google Ads is a smart move as it allows you to send targeted traffic to your website instantly. If you're spending more than $500/month on clicks (which most brands should in order to gain some traction) then it's also highly worthwhile investing in Google Ads Management. Simply setting it up yourself and [...]
With Christmas around the corner, many of us are looking forward to a nice break away from work to rest and reset. Unfortunately, not all industries get the time off, with many small business owners look to head into their peak season. With the warm summer weather families will likely be heading to the [...]
Have you just launched your brand new website? Feels pretty good, doesn't it?The satisfaction felt after months of planning and execution, along with relief that it's finally done, puts a smile on the face of any business owner whose website has just gone live. However, just because you've now got an amazing website for your [...]
Earlier this year, a new domain extension .AU was released onto the web landscape. The .AU direct domain names – like temerity.au - are shorter, simpler domain names and are now available as a new option for Australian Internet users. They are general purpose domains and available to anyone with a verified connection to Australia [...]
