January is the most important month of your year. If you start strong, the momentum builds as the weeks and months progress. But most business owners get stuck. They wait for the "right time" to get started—usually February. By then, their competitors are already ahead. To help you take control in January, we've put [...]
If you've ever run Google Ads, chances are you have come across the term PMAX campaign. But what are they, and should you be incorporating one into your SEM strategy? A PMAX campaign (short for Performance Max) is a type of advertising campaign offered by Google Ads that gives advertisers access all of Google’s [...]
Google Ads are a powerful way to drive instant traffic to your website. But unlike SEO, you're paying for every single click, which means if your Ads campaign isn't optimal, it can become very costly very quick. Here are 10 common Google Ads mistakes, along with tips on how to avoid them and get [...]
Investing in Google Ads is a smart move as it allows you to send targeted traffic to your website instantly. If you're spending more than $500/month on clicks (which most brands should in order to gain some traction) then it's also highly worthwhile investing in Google Ads Management. Simply setting it up yourself and [...]
Have you just launched your brand new website? Feels pretty good, doesn't it?The satisfaction felt after months of planning and execution, along with relief that it's finally done, puts a smile on the face of any business owner whose website has just gone live. However, just because you've now got an amazing website for your [...]
A lady has been scammed out of $30,000 after clicking on a seemingly legitimate Google Ad. The lady had Googled 'Bendigo Bank' and clicked on the first sponsored ad, which was for Bendigo Bank. The ad not only related to Bendigo Bank and their services, but also displayed the correct URL of their website. It [...]
Google Ads are a great way to send targeted traffic to your website and generate strong leads for your business. But there are also certain rules you must follow, or risk getting penalised. Last year, Google introduced a strike-based system to punish advertisers who repeatedly violate certain Google Ads policies. These help to ensure a [...]
