The name Google is synonymous with online search and for good reason. The tech giant accounts for 90% of all internet searches, essentially deciding which web pages get the most views, due to their prominence in the search results. These "decisions" are based on the Google Search Algorithm, a complex system that looks at [...]
Since 2015, Google has been putting more emphasis on mobile devices when it comes to their search results. Back then, they updated their algorithm to favour ‘mobile-friendly’ websites. And now, the search giant has fully transitioned to mobile-first indexing. What is mobile-first indexing? Mobile-first indexing is where Google prioritises mobile versions of a web [...]
So, you’re investing in digital marketing strategies and driving lots of visitors to your website. Great work! If the agency you’ve hired is doing their job well, these leads will be highly targeted prospects who are looking for the products or services you offer. But unless you have a quality sales process in place, [...]
Using AI to write blog posts for your website can be a useful strategy, but whether or not it's recommended depends on several factors. Here are some considerations to help you decide: 1. Efficiency: AI can significantly speed up the content creation process. If you have a high volume of content to produce or [...]
Search Engine Optimisation (SEO) is one of the best ways to drive targeted traffic to your website and generate more sales. There are 2 main elements of SEO - On Page Optimisation (which tells Google what your website is about) and Off Page Optimisation (which tells Google how important your website is). Off Page [...]
Have you just launched your brand new website? Feels pretty good, doesn't it? The satisfaction felt after months of planning and execution, along with relief that it's finally done, puts a smile on the face of any business owner whose website has just gone live. However, just because you've now got an amazing website for [...]
*Note, this has now been updated to reflect the rollout and integration of GA4 Google Analytics. We have recently upgraded our SEO software platform. It is incredibly powerful and has a range of advanced tools so we can continue to improve your SEO campaign. It also includes new reporting software with a range of [...]
Most business owners realise the importance of ranking well on Google for keywords that relate to their core products and services. Showing up high in search for relevant phrases will result in a flood of highly targeted traffic to your website. And that means more customers! What is less widely known are the benefits you [...]
With all the uncertainty around the spread of Coronavirus COVID-19 and what it will mean on society as a whole, I wanted to reach out to clients, colleagues and friends with an update on Temerity Digital, and to extend our support and advice to make sure we all get through as a community. Currently, it [...]
When getting a website built, most business owners simply leave it in the hands of their developer as to which platform is used to build their site. Most don't realise however, this choice can impact their business in a number of ways. The content management system (CMS) that powers your website will vary in terms [...]
