The rise of social media, coupled with the impact of the COVID-19 pandemic, has dramatically transformed how we shop. Social media, already a powerful tool for marketing and customer engagement, came into its own during lockdowns when people increasingly turned to the internet for their shopping needs. This shift has permanently changed the retail [...]
There are many reasons why website owners should consider using a content delivery network in conjunction with their website. They are becoming more popular for business owners and digital agencies alike but are still largely underutilised in the industry. What is a Content Delivery Network? A content delivery network, or CDN, is a group [...]
Since 2015, Google has been putting more emphasis on mobile devices when it comes to their search results. Back then, they updated their algorithm to favour ‘mobile-friendly’ websites. And now, the search giant has fully transitioned to mobile-first indexing. What is mobile-first indexing? Mobile-first indexing is where Google prioritises mobile versions of a web [...]
So, you’re investing in digital marketing strategies and driving lots of visitors to your website. Great work! If the agency you’ve hired is doing their job well, these leads will be highly targeted prospects who are looking for the products or services you offer. But unless you have a quality sales process in place, [...]
With Christmas around the corner, many of us are looking forward to a nice break away from work to rest and reset. Unfortunately, not all industries get the time off, with many small business owners look to head into their peak season. With the warm summer weather families will likely be heading to the [...]
Have you just launched your brand new website? Feels pretty good, doesn't it? The satisfaction felt after months of planning and execution, along with relief that it's finally done, puts a smile on the face of any business owner whose website has just gone live. However, just because you've now got an amazing website for [...]
A website is one of the most important tools that a business owner can have. Not only does it allow you to curate the perfect first impression with your target audience, but you can setup a customer journey that maximises the generation of leads. Almost equally important as having an awesome website is having an [...]
We are excited to announce we have moved into a brand new office in Mount Waverley. It's been a busy few weeks but we are now up and running in the new space at 203-205 Blackburn Road. Book an appointment to come in and chat about how we can help market your business.
When getting a website built, most business owners simply leave it in the hands of their developer as to which platform is used to build their site. Most don't realise however, this choice can impact their business in a number of ways. The content management system (CMS) that powers your website will vary in terms [...]
We are coming to the end of Cyber Security Month, which aims to raise awareness about the importance of cyber security and being safe online. If you’re a website owner, keeping your online presence secure and up to date should be a major priority. Avoiding website maintenance is like not having regular oil changes and [...]
