Increase brand awareness and drive targeted traffic by advertising on page 1 of Google.
Google Ads are a powerful tool in online marketing. You can run incredibly complex highly targeted, low cost, high conversion campaigns.
But without Google Ads Management, you may target the wrong keywords, use copy that doesn’t resonate with your audience, and blow out your marketing budget. Let a professional team manage your PPC campaign and get the most out of your ad spend.
Google Ads has a range of benefits
- Builds brand awareness
- Drives instant traffic to your website
- Tackles your competition head on
- Allows A/B testing to compare campaigns
- Easily measurable
- Compliments other marketing strategies
- Can be continually refined to improve ROI
- Allows re-targeting of website visitors
STOP LOSING CUSTOMERS TO YOUR COMPETITION!
Our PPC Management Strategy
We recognise that every business and industry is different which is why we take a carefully planned and customised approach for each clients PPC (pay per click) campaign. Our Ads management is all about getting the best bang for your buck, with a campaign that resonates with your audience and drives traffic to your website that converts into sales.
Keywords
Keywords are the heart and soul of a PPC campaign. They connect your brand with potential customers, allowing you to “bid” on keywords relating to your business. You can also use negative keywords, prevent ads being triggered by search queries containing those keywords, in order to avoid irrelevant traffic.
Ads
Ads are what the user sees when they search for a keyword phrase that you are paying for. They typically comprise a headline, URL and description. Writing compelling copy for these is crucial for getting users to click on your ad. Writing multiple versions of an ad allows you to test which have better CTR and conversions.
Budgets and Bidding
Budgets can be set at a campaign level or at an ad group or keyword level. Setting an overall daily spend will ensure your monthly limits are not exceeded, while controlling keyword costs will allow you more precise parameters for specific phrases.
Targeting
Choosing the right keywords is crucial to reaching your intended audience. On top of this, targeting is used to show your ads to people based on their device, location, day and time and other demographics.
Conversions
The goal of hiring a PPC agency to manage your Google Ads isn’t just about getting clicks. It’s about conversions. Setting up “goals” in Google Analytics based on what the user does on your website will allow you to track conversions and identify which keywords and ad groups are performing best.
Report and Refine
Using expertise in Google Ads management allows us to setup very successful PPC campaigns. But reporting and refining increases ROI further, ensuring the campaign is continually optimised to focus on the best performing areas. Providing regular data ensures full transparency and allows you to see exactly how things are going.
Examples of Google Ad Management campaigns
For a comprehensive and effective Google Ads strategy, get in touch: