The Client
APT Asia Pacific delivers custom designed sports facilities that are engineered to best suit the unique requirements and aspirations of every customer. The company manufactures, sells and installs more synthetic turf sport fields and athletic tracks globally than any other business, from Olympic Stadiums to backyard surfaces.
The Brief
APT needed a modernised website that functions as a powerful marketing and communications tool to build trust and credibility and provide information and exposure to the brand and its core products. The business was looking for an easier to use backend, and a better looking front end that gives more positive experience for their customers. They also required a System Selection Interface that allowed users to easily compare different product offerings and the varying features. Finally, they required a customised Colour Visualisers that allowed users to choose between different sport surfaces and pick colours and see a visual representation of how the surface would look.
Technologies/tool used
- WordPress
- Gravity Forms plugin for robust form creation and usability
- System Selection interface
- Colour Visualisers
- WordFence security plugin for advanced firewall and malware scanner
Results and impact
We delivered an attractive professional website for APT that was on brand and provide an optimal UX to their target audience. We received great feedback on the ease of use of their colour visualisers and System Selection interface .
