The Client
Aqua Ace Plumbing is a fully licensed and insured plumbing business based in Gladstone Park. They provide a range of fast, efficient, and cost-effective solutions for both residential and commercial clients throughout Melbourne.
The Brief
Aqua Ace engaged us to undertake an SEO campaign to help them rank higher in Google and bring more targeted traffic to their website. However, their website was built in WIX and not very user friendly or SEO-friendly. Therefore, we also arranged to build a modernised website in conjunction with the initial SEO work, laying a foundation that was optimal for search with well-structured pages targeting all their most important keywords. The goal was to build a site that functions as a powerful marketing and communications tool to build trust and credibility and provide information and exposure to the brand and its core products.
Technologies/tool used
- WordPress with Avada theme
- Gravity Forms plugin for robust form creation and usability
- Premium Review plugin to showcase their Google reviews
- WordFence security plugin for advanced firewall and malware scanner
Results and impact
The end result was a professional user-friendly website for Aqua Ace Plumbing that showcased their brand effectively to their target audience. By performing extensive keyword research prior to the build, and identifying the most suitable plumbing services and associated keywords, we were able to create a framework that will rank strongly in Google as the SEO campaign progresses, helping increase their visibility for their core offerings.
