About the client

Bamboo Plus is a Melbourne-based company that specialises in selling Bamboo, and now planter boxes. They have over 1000 different types of bamboo on offer as well as a vast range of planters in all shapes and sizes.

Objectives

• Increase non-branded organic reach (clicks & impressions) of main targeted keywords relevant to bamboo.
• Optimise the site for planter boxes and help that side of the business grow
• Increase organic visibility of the website
• Increase leads generated through the website
• Increase total keywords ranked on Page 1

Strategy

• A new SEO campaign focusing on increasing the presence across a range of keyword themes.
• Keyword research – to compile raw list of keywords which cover most of the services provided
• Keyword mapping – mapping raw list to suitable pages
• Building new target pages for themes which didn’t have an existing page.
• Content analysis for all target pages and improvement from both a copy and technical aspect
• Adding evergreen content and blog articles on the site considering informational, educational, commercial and transactional related terms
• Implementing a link building strategy to not only increase the domain authority of the site, but to improve the contextual nature of the backlink profile, with relevant links from niche sites

Results

Sustained growth over 2+ years:

660% increase in organic traffic
From 600 to 4000+ visitors per month
5x jump in conversions

Organic Search Traffic Chart

Number 1 spot on Google for the following keywords:

• bamboo plants
• bamboo varieties
• bamboo melbourne
• bamboo plants melbourne
• custom planter boxes
• bamboo for sale melbourne
• corten planter box
• rectangle planter box