About the client

JTB Electrical consists of a fully licenced team of electricians, highly skilled in services such as commercial fit outs, air conditioning, data and NBN cabling, compliance, new installations, renovations, lighting, smoke alarms, safety switches and switchboard upgrades. The team prides themselves on their customer service, and quality of work.

Objectives

• Increase non-branded organic reach (clicks & impressions) of main targeted keywords relevant to electricians, data cabling, and more.
• Increase organic visibility of the website including across local search
• Increase leads generated through the website
• Increase total keywords ranked on Page 1

Strategy

• A new SEO campaign focusing on increasing the presence across a range of keyword themes.
• Keyword research – to compile raw list of keywords which cover most of the services provided
• Keyword mapping – mapping raw list to suitable pages
• Building new target pages for themes which didn’t have an existing page and dedicated suburb pages for location rankings
• Content analysis for all target pages and improvement from both a copy and technical aspect
• Adding evergreen content and blog articles on the site considering informational, educational, commercial and transactional related terms
• Implementing a link building strategy to not only increase the domain authority of the site, but to improve the contextual nature of the backlink profile, with relevant links from niche sites

Results

Over a 12 month period:

314% increase in organic traffic
350+ visitors per month (from 100)
274% jump in conversions

Organic Search Traffic Chart

32 target keywords on page 1 of Google, including:

• electrician springfield #1
• electrician mount ommaney #1
• electrician forest lake #1
• electrician oxley #1
• electrician indooroopilly #2
• data cabling brisbane #2
• safety switch installation #2
• electrical contractors in brisbane #3
• commercial electrical brisbane #5
• brisbane electrician #5
• electrician brisbane #6