AI search is changing how people find businesses online. Tools like ChatGPT, Google’s AI Overviews and AI-powered search results now answer questions directly — sometimes without a single click through to a website. That shift matters for any Melbourne business that relies on being found online.
This category covers what’s actually happening with AI search, how it affects your visibility, and practical steps to make sure your business still gets found — whether someone’s typing a question into Google or asking an AI assistant for a recommendation. Written in plain English, not SEO jargon.
