For most Melbourne businesses, local search is where customers actually find you — whether that’s a Google Maps search, a “near me” query, or someone checking your Google Business Profile before they call. Local SEO is about making sure your business shows up in those moments, ahead of your competitors.
This category covers everything from optimising your Google Business Profile to building the right local citations and understanding how the map pack actually works. It’s aimed at business owners who want more local enquiries, not a lecture on ranking algorithms.
