Search Engine Optimisation (SEO) is one of the best ways to drive targeted traffic to your website and generate more sales. There are 2 main elements to help improve SEO - On Page Optimisation (which tells Google what your website is about) and Off Page Optimisation (which tells Google how important your website is). [...]
Investing in Google Ads is a smart move as it allows you to send targeted traffic to your website instantly. If you're spending more than $500/month on clicks (which most brands should in order to gain some traction) then it's also highly worthwhile investing in Google Ads Management. Simply setting it up yourself and [...]
With Christmas around the corner, many of us are looking forward to a nice break away from work to rest and reset. Unfortunately, not all industries get the time off, with many small business owners look to head into their peak season. With the warm summer weather families will likely be heading to the [...]
Have you just launched your brand new website? Feels pretty good, doesn't it? The satisfaction felt after months of planning and execution, along with relief that it's finally done, puts a smile on the face of any business owner whose website has just gone live. However, just because you've now got an amazing website [...]
Earlier this year, a new domain extension .AU was released onto the web landscape. The .AU direct domain names – like temerity.au - are shorter, simpler domain names and are now available as a new option for Australian Internet users. They are general purpose domains and available to anyone with a verified connection to Australia [...]
A lady has been scammed out of $30,000 after clicking on a seemingly legitimate Google Ad. The lady had Googled 'Bendigo Bank' and clicked on the first sponsored ad, which was for Bendigo Bank. The ad not only related to Bendigo Bank and their services, but also displayed the correct URL of their website. It [...]
Google Ads are a great way to send targeted traffic to your website and generate strong leads for your business. But there are also certain rules you must follow, or risk getting penalised. Last year, Google introduced a strike-based system to punish advertisers who repeatedly violate certain Google Ads policies. These help to ensure a [...]
*Note, this has now been updated to reflect the rollout and integration of GA4 Google Analytics. We have recently upgraded our SEO software platform. It is incredibly powerful and has a range of advanced tools so we can continue to improve your SEO campaign. It also includes new reporting software with a range of [...]
Most business owners realise the importance of ranking well on Google for keywords that relate to their core products and services. Showing up high in search for relevant phrases will result in a flood of highly targeted traffic to your website. And that means more customers! What is less widely known are the benefits you [...]
A website is one of the most important tools that a business owner can have. Not only does it allow you to curate the perfect first impression with your target audience, but you can setup a customer journey that maximises the generation of leads. Almost equally important as having an awesome website is having an [...]
